Kopajos lands in Miami. Our American adventure begins!27 March 2023 View: 108
With great pride, we want to inform you about our most terrific step outside the borders of our beloved Greece. If you follow us on our social channels (and if you don’t, we invite you to do so, you can find us as Kopajos everywhere). You will already know that we are officially open in Miami, in the United States of America!
The area we have chosen is Wynwood, a place that until a few decades ago was poorly frequented and somewhat abandoned to itself but which has experienced a cultural and social renaissance in recent years. Today, the neighborhood is a trendsetter for many events. The most important of all the Miami Art Basel. The city, but in particular, Wynwood is transformed for a week, becoming the center in the world for contemporary art for that time.
Having increased interest around, Wynwood has allowed the neighborhood to be cleaned up and made safe occasionally. Today, the streets are full of restaurants, shops, and recreational activities. Indeed, if you want to avoid spending the day trapped in the concrete of Miami Beach. Come and admire the beautiful murals for which its buildings are famous!
Kopajos has decided to enter a market of fierce competitors. Already crowded by giants such as Illesteva, Warby Parker, and Rayban, without fearing confrontation. The experience gained in Mykonos and Santorini has allowed the group to look for new ideas for the brand’s growth.
The decision to avoid an area like the Design District is determined by the fact that the concept Kopajos wants to explore now can only be realized in Wynwood. In Mykonos and Santorini, the brand has developed its narrative concerning local roots, focusing on creativity and with an eye to the luxury it intends to convey with its product.
Suppose eyewear brands such as Oliver People or Celine. Other higher-end brands such as Dita, Dior, Gucci, or Linda Farrow have chosen the Design District. In that case, it is to pursue the needs of the luxury market. Kopajos doesn’t aim to be just that but wants to convey superior quality with a more adherent narrative of its product and history.
Not even Brickell, Coral Gabes, or Aventura seemed suitable for a stylistic choice. Only Wynwood has given us the best vibes. It’s one more reason to explore this area of Miami and understand how Kopajos fits perfectly there!
On the other hand, it will be easy to spot us. In fact, our sign hasn’t changed: the stylized white fish that has always represented us immersed in its blue sea and the Kopajos logo have always been our calling card everywhere.
What to expect instead from inside the store? The same as what you might see in Mykonos or Santorini. Kopajos has made its layout an indispensable element of recognition. Like the great Aegean sea, the blue resin floor, the rippling waves that reach the side furniture, like rocks covered in sunglasses, the central white table, and the large mirrors. Light is the key element to wearing our creations!
In an exclusive preview, the brand new collection of sunglasses in beta titanium is also already available in the Miami boutique, designed to guarantee an ultra-light thin product with an unmistakable Greek style. Indeed, the waves drawn on the temples invite us to sail the Aegean seas and join us in our beautiful land, Greece! Experience Frederick Gray, Paloma, Raul Silva, Tracy, and Xenia!
Furthermore, the new acetate collection for the 2023 season will soon be available, with more than five new models designed for you. We will have new aviators, squares, a fancy cat-eye, and a wayfarer with an interesting browline. Soon they will also be available on www.kopajos.com and in our stores in Greece. Anastasia, Anoula, Chang, Dario, and Paula are eager to get to know you!
And where are we? Our address is 176 NW – 26TH Street; we await you in Miami!